Tuesday, July 10, 2007

The End of Advertysing as We Know it



Um livro seco e duro que gostei particularmente de ler e que em muito me ajudou na minha tese. A verdade é que a época da revolução industrial, em que para vender era necessário fazer anúncios de televisão, acabou.
Sergio Zyman passou a ser mal amado dentro do universo dos publicitários por fazer afirmações que vão um pouco contra o que a publicidade se tornou nos últimos anos.
Eu aconselho vivamente a leitura a todo e qualquer marketeer ou publicitário

A harsh book that I particularly liked to read and that helped me a lot in my graduation thesis. The truth is the industrial revolution is over and we don’t need TV commercials to sell stuff anymore.
Sergio Zyman is no longer a beloved guy among advertisers because he is very critical about what advertising has become.
My advice is that every marketer and advertising expert should read it.


Via

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