Buenos Aires Zoo "Now we also open at night"

Credits:

Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Agency Location: Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Agency Producers: Luli Dragan, Koko Puch

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Shoes Up

Muito se tem falado do uso de blogs no marketing das empresas. Aqui está um exemplo promovido nas ruas pelo CEO da Vans

Vejam o blog da Vans aqui


We've been hearing a lot about blog marketing in companies these days. Here is an example promoted in the streets by the Vans CEO Check the Vans Blog Here

Sorry

Peço desculpa a todos os meus leitores pela falta de conteúdo de já há algum tempo. Mudança de trabalho e falta de tempo.

Entretanto estou a ler o The Long Tail de Chris Anderson(Editor da Wired Magazine) que confesso ser uma boa abordagem ao tema das novas tecnologias e como estas estão a mudar os negócios dos nossos dias.

Não prometo posts regulares visto o meu mestrado ter inicio esta semana mas prometo novidades.


I'm sorry to all my readers for the content lack.
I've got a new job and less time.

Meanwhile I've started reading Chris Anderson's Long Tail(Wired Magazine Editor) and I have to confess it is a great aproach to the new technologies and how they're chaging the way business is done these days.

I can't promise regular posts because my Master is just starting this week but I will promise some new stuff.

The Economist- Blow your mind

Credits:

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

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Don't drink and drive

Credits:

Agency: Y&R, Milan, Italy
Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Art Director: Fabio Orefice
Copywriter: Rodolfo Croce
Account Supervisor: Matteo Sarzana
Photographer: Matteo Bottin

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Youtubevertising

Como a publicidade no Youtube vai funcionar.

How Youtube advertising is going to work.

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The End of Advertysing as We Know it

Um livro seco e duro que gostei particularmente de ler e que em muito me ajudou na minha tese. A verdade é que a época da revolução industrial, em que para vender era necessário fazer anúncios de televisão, acabou.
Sergio Zyman passou a ser mal amado dentro do universo dos publicitários por fazer afirmações que vão um pouco contra o que a publicidade se tornou nos últimos anos.
Eu aconselho vivamente a leitura a todo e qualquer marketeer ou publicitário

A harsh book that I particularly liked to read and that helped me a lot in my graduation thesis. The truth is the industrial revolution is over and we don’t need TV commercials to sell stuff anymore.
Sergio Zyman is no longer a beloved guy among advertisers because he is very critical about what advertising has become.
My advice is that every marketer and advertising expert should read it.


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Buy it here