Buenos Aires Zoo "Now we also open at night"

Credits:

Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Agency Location: Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Director: Javier Campopiano
Art Director: Ari Senzacqua
Copywriter: Javier Campopiano
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Agency Producers: Luli Dragan, Koko Puch

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Shoes Up

Muito se tem falado do uso de blogs no marketing das empresas. Aqui está um exemplo promovido nas ruas pelo CEO da Vans

Vejam o blog da Vans aqui


We've been hearing a lot about blog marketing in companies these days. Here is an example promoted in the streets by the Vans CEO Check the Vans Blog Here

Sorry

Peço desculpa a todos os meus leitores pela falta de conteúdo de já há algum tempo. Mudança de trabalho e falta de tempo.

Entretanto estou a ler o The Long Tail de Chris Anderson(Editor da Wired Magazine) que confesso ser uma boa abordagem ao tema das novas tecnologias e como estas estão a mudar os negócios dos nossos dias.

Não prometo posts regulares visto o meu mestrado ter inicio esta semana mas prometo novidades.


I'm sorry to all my readers for the content lack.
I've got a new job and less time.

Meanwhile I've started reading Chris Anderson's Long Tail(Wired Magazine Editor) and I have to confess it is a great aproach to the new technologies and how they're chaging the way business is done these days.

I can't promise regular posts because my Master is just starting this week but I will promise some new stuff.

The Economist- Blow your mind

Credits:

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

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Don't drink and drive

Credits:

Agency: Y&R, Milan, Italy
Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Art Director: Fabio Orefice
Copywriter: Rodolfo Croce
Account Supervisor: Matteo Sarzana
Photographer: Matteo Bottin

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Youtubevertising

Como a publicidade no Youtube vai funcionar.

How Youtube advertising is going to work.

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The End of Advertysing as We Know it

Um livro seco e duro que gostei particularmente de ler e que em muito me ajudou na minha tese. A verdade é que a época da revolução industrial, em que para vender era necessário fazer anúncios de televisão, acabou.
Sergio Zyman passou a ser mal amado dentro do universo dos publicitários por fazer afirmações que vão um pouco contra o que a publicidade se tornou nos últimos anos.
Eu aconselho vivamente a leitura a todo e qualquer marketeer ou publicitário

A harsh book that I particularly liked to read and that helped me a lot in my graduation thesis. The truth is the industrial revolution is over and we don’t need TV commercials to sell stuff anymore.
Sergio Zyman is no longer a beloved guy among advertisers because he is very critical about what advertising has become.
My advice is that every marketer and advertising expert should read it.


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Buy it here

Cannes 2007 film Winner

Este foi o filme que ganhou a categoria homónima em Cannes, este ano. Não vi todos os trabalhos para poder afirmar que é justo, mas a qualidade é inquestionável.

This film won the category in Cannes, this year. I didn't see all the work so that I can say it is a fare judgment but the quality is unquestionable.

Credits:

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company: Magic Lab, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Smart for Two (No Back Seat)

Prata na categoria de filme na edição de 2007 de cannes.

Silver in Film category at Cannes 2007.

Agency: BBDO GERMANY/TEAM SMART, Dusseldorf, Germany
Executive Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Creative Director: Matthias Eickmeyer, Stefan Meske
Art Director: Szymon Rose, Florian Barthelmess, Jonathan Schupp
Agency Producer: Steffen Gentis, Annette Berkenbusch, Mareike Ceranna
Account Supervisor: Jan-Philipp Jahn, Sebastian Schlosser, Dirk Spakowski
Advertiser’s Supervisor: Markus Gammert
Production Company: COBBLESTONE FILM PRODUCTION, Hamburg
Director: Markus Walter, Malte Hagemeister
Producer: Nicholas Mirbach, Tanja Bruhns
Music - Artist/Title: Stylophon Music, Hamburg
Post Production: Schoenheitsfarm, Hamburg

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Simpsons Viral

E a promoção do filme dos Simpsons continua. Agora com um viral que segundo consta é "fake". Mesmo sem ser verdade continua a ser uma boa manobra de marketing.

The Simpsons movie promotion continues. Now with a viral video that people say it’s fake. Even without being true it is a great marketing stunt.

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Kwik-e-Mart

Já tínhamos falado aqui desta brilhante campanha. Veio agora a concretização da ideia que, ao que parece, está igualmente brilhante.

We already have talked here about this brilliant campaign. Now we can see the execution that seems equally brilliant.

Flickr Photos

Silver surfer Billboard

No post anterior questionei a razão porque as marcas não investiam mais em comunicação interactiva. Irónicamente, passado umas horas, descobri este video promovido como se fosse um outdoor realmente inovador quando de facto não é. Nem sequer tem o direito de figurar neste blog a não ser para ser criticado. O pessoal da Clearchannel investiu num video sobre o outdoor quando deveriam canalizar esse dinheiro para proporcionarem soluções realmente inovadoras para os seus clientes. Penso que uma fotografia bastava para mostrar o outdoor.

In the previous post I questioned why brands didn't invest more in interactive communication. Ironically, a few hours later, I found this video marketed has if it was a really innovative billboard, which it isn't. It shouldn't even figure in this blog but it does only to be criticized. People from Clearchannel invested their money making a video when they should use it to make really innovative solutions for their clients. I think the picture would have been enough.

Diesel's Liquid Space Holographic Fashion Show

A Diesel fez a apresentação da colecção de 2008 primavera verão em Florença, Itália. O conceito da colecção, "Liquid Space", foi devidamente representado recorrendo para isso a uma projecção em holograma, visível de ambos os lados.
A maneira como a interactividade e a tecnologia podem influenciar o modo como vemos as coisas faz-me pensar porque não são mais vezes usadas em peças de comunicação. É que cada vez que vejo uma marca associada a este tipo de comunicação fico com uma imagem da mesma extremamente positiva. Será pelos elevados valores envolvidos. Alguém tem noção de quanto custa uma projecção deste género?

Diesel presented their new 2008 spring summer collection in Florence, Italy. The collection concept, “Liquid Space”, was brought to life by a hologram projection visible from both sides.
The way interactivity and technology can influence how we see things; makes me think why aren’t they used more times in communication messages. Every time I see a brand associated with this kind of communication what I keep is an extremely good image. Would it be because of the prices involved? Somebody knows how much this kind of projection costs?

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Stain

Gold in Press category at Cannes Lions 2007
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina

Executive Creative Directors: Gastón Bigio, Jonathan Gurvit (Head of Art)

Creative Directors: Jorge Ponce Betti, Gabriel Huici

Copywriter: Jorge Ponce Betti

Art Director: Gabriel Huici

Photographer: Matías Posti

Account Supervisors: Andrea Díquez, Enrique Vera Vionnet

Advertiser’s Supervisor: Erika Herrero

Digital Retoucher: Pablo Romanos

Agency Producer: Luli Dragan

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Washlet

Só tenho uma coisa a dizer sobre este produto. Inacreditável.

Vejam aqui

I just have one thing to say about this product. Unbelievable.

Watch it here

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Torture Museum

Vist the Torture Museum

Advertising Agency: Y&R, Amsterdam, The Netherlands

Creative Directors: Robert den Bremer, Edward Romunde

Art Director/Illustrator: Theo KorfCopywriter/

Photographer: Lionell SchuringSandwichman: Patric van BeekReleased: August 2006

Wireless DVD Theater

Advertising Agency: Fischer America >>

Client: Panasonic >>

Award: Cannes Lion - Bronze, Outdoor

Public Toilets

Como os sinais de casas de banho públicas deviam ser.

How public toilets signs should be.

Bycicle Lock

Advertising Agency, City: Leo Burnett >>
Agency Location:Bangkok, Thailand >>
Executive Creative Director: Keeratie Chaimoungkalo >>
Creative Director: Keeratie Chaimoungkalo / Sompat Trisadikun >>
Copywriter: Noranit Yasopa >>
Art Director: Pipat Uraporn / Sompat Trisadikun >>
Photographer: Chup Nokkeaw / Chubcheevit >>
Producer: Sarawut Lertkittipaporn >>
Account Supervisor: Akapong Phongsphanij >>
Advertiser's Supervisor: Kachaporn Nathapatr >>
Other Credits: Production House: Zone Retouch >>
Advertiser/Client: CLIMA >>
Product/Service: Bicycle Locks >>Category: Entertainment & Leisure >>
Awards: Cannes Lions Winner 2007 - Gold, Outdoor >>

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Smart

Advertising Agency: Contrapunto >>
Agency Location:Madrid, Spain >>
Executive Creative Director: Antonio Montero >>
Creative Director: Jose Cornejo / Fernando Galindo / Jon Lavin / Quique Camina >>
Copywriter: Jon Lavin >>
Art Director: Quique Camina >>
Account Supervisor: Eva Alvarez >>
Advertiser's Supervisor: Jaime Olalquiaga / Oscar Rubira / Marisol Vadillo >> Advertiser / Client: Daimler Chrysler Mercedes Benz >>
Product/Service: Smart For Two >>
Awards: Cannes Lions Winner 2007 - Outdoor, Silver >>

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