Thursday, July 19, 2007

The Economist- Blow your mind



Credits:

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Directors: Frank Anselmo, Jayson Atienza
Photographer: Billy Siegrist

Via

Friday, July 13, 2007

Don't drink and drive


Credits:

Agency: Y&R, Milan, Italy
Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Art Director: Fabio Orefice
Copywriter: Rodolfo Croce
Account Supervisor: Matteo Sarzana
Photographer: Matteo Bottin

Via

Tuesday, July 10, 2007

Youtubevertising



Como a publicidade no Youtube vai funcionar.

How Youtube advertising is going to work.

Via

The End of Advertysing as We Know it



Um livro seco e duro que gostei particularmente de ler e que em muito me ajudou na minha tese. A verdade é que a época da revolução industrial, em que para vender era necessário fazer anúncios de televisão, acabou.
Sergio Zyman passou a ser mal amado dentro do universo dos publicitários por fazer afirmações que vão um pouco contra o que a publicidade se tornou nos últimos anos.
Eu aconselho vivamente a leitura a todo e qualquer marketeer ou publicitário

A harsh book that I particularly liked to read and that helped me a lot in my graduation thesis. The truth is the industrial revolution is over and we don’t need TV commercials to sell stuff anymore.
Sergio Zyman is no longer a beloved guy among advertisers because he is very critical about what advertising has become.
My advice is that every marketer and advertising expert should read it.


Via

Buy it here

Thursday, July 5, 2007

Cannes 2007 film Winner



Este foi o filme que ganhou a categoria homónima em Cannes, este ano. Não vi todos os trabalhos para poder afirmar que é justo, mas a qualidade é inquestionável.

This film won the category in Cannes, this year. I didn't see all the work so that I can say it is a fare judgment but the quality is unquestionable.

Credits:

Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company: Magic Lab, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Wednesday, July 4, 2007

Smart for Two (No Back Seat)



Prata na categoria de filme na edição de 2007 de cannes.

Silver in Film category at Cannes 2007.

Agency: BBDO GERMANY/TEAM SMART, Dusseldorf, Germany
Executive Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Creative Director: Matthias Eickmeyer, Stefan Meske
Art Director: Szymon Rose, Florian Barthelmess, Jonathan Schupp
Agency Producer: Steffen Gentis, Annette Berkenbusch, Mareike Ceranna
Account Supervisor: Jan-Philipp Jahn, Sebastian Schlosser, Dirk Spakowski
Advertiser’s Supervisor: Markus Gammert
Production Company: COBBLESTONE FILM PRODUCTION, Hamburg
Director: Markus Walter, Malte Hagemeister
Producer: Nicholas Mirbach, Tanja Bruhns
Music - Artist/Title: Stylophon Music, Hamburg
Post Production: Schoenheitsfarm, Hamburg


Via

Simpsons Viral



E a promoção do filme dos Simpsons continua. Agora com um viral que segundo consta é "fake". Mesmo sem ser verdade continua a ser uma boa manobra de marketing.

The Simpsons movie promotion continues. Now with a viral video that people say it’s fake. Even without being true it is a great marketing stunt.

Via

Monday, July 2, 2007

Kwik-e-Mart



Já tínhamos falado aqui desta brilhante campanha. Veio agora a concretização da ideia que, ao que parece, está igualmente brilhante.

We already have talked here about this brilliant campaign. Now we can see the execution that seems equally brilliant.