Wednesday, March 14, 2007

O Vírus Viral/The viral Virus


Jeremiah Owyang, Web Strategist e Director de Corporate Media Strategy da PodTech.net explica que muitas empresas querem deixar a sua marca recorrendo para isso a videos virais mas lembra que são gastos muitos dólares para fazer grandes produções quando estas empresas deveriam pensar em construir relações duradouras com os clientes e potenciais clientes através de “Community Marketing programmes”.

Suporta a sua visão através destes gráficos.
Para ler o artigo completo ver aqui.

Dá que pensar.


Jeremiah Owyang,
Web Strategist and the Director of Corporate Media Strategy at
PodTech.net defends that a lot of companies want to “make their mark” using viral videos to succeed. A lot of dollars are spent in this effort but few succeed. That’s why he thinks companies should invest building strong relationships with costumers and prospects through “Community Marketing Programmes”.

This graphics support his vision.

Click here for the full article.

It makes us think about it.

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