Friday, June 29, 2007

Silver surfer Billboard

No post anterior questionei a razão porque as marcas não investiam mais em comunicação interactiva. Irónicamente, passado umas horas, descobri este video promovido como se fosse um outdoor realmente inovador quando de facto não é. Nem sequer tem o direito de figurar neste blog a não ser para ser criticado. O pessoal da Clearchannel investiu num video sobre o outdoor quando deveriam canalizar esse dinheiro para proporcionarem soluções realmente inovadoras para os seus clientes. Penso que uma fotografia bastava para mostrar o outdoor.

In the previous post I questioned why brands didn't invest more in interactive communication. Ironically, a few hours later, I found this video marketed has if it was a really innovative billboard, which it isn't. It shouldn't even figure in this blog but it does only to be criticized. People from Clearchannel invested their money making a video when they should use it to make really innovative solutions for their clients. I think the picture would have been enough.

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